The Power of the Tale: Using Narratives for Organisational Success

The Power of the Tale: Using Narratives for Organisational Success By Julie Allan, Gerard Fairtlough, Barbara Heinzen
2002 | 320 Pages | ISBN: 047084227X | EPUB | 2 MB

Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

 

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